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Media Economic Assignment..!

Extracted from Wikipedia Link and Harper's Bazaar Website;

The Articles includes the following Information of Harper’s Bazaar.

1.       Their Business, mission or vision.

2.       Their target audience.

3.       Their products(I.e. do they publish any other magazines, newspaper, newsletter)

4.       Their Circulation.

5.       Their advertisements and branding services including rates.

6.       Their other source of revenue apart from advertisement and branding

                                                          MISSION STATEMENT
                                A Magazine  does not last 146 years by standing still.
                               It endures by continually reinventing itself, always striving to
                                            delight, inform, and inspire its readers.

                                          This is the story of Harper's BAZAAR.

                                                     We are fashion.
                       Both visual muse and an unrivaled source of own able style
                                  We turn the unexpected into the coveted.

                                                  As we have since 1867.

Harper’s Bazaar is an American women's fashion magazine, first published in 1867. It is published by Hearst and, as a magazine, considers itself to be the style resource for "women who are the first to buy the best, from casual to couture. “
Aimed at members of the upper-middle and upper classes, Bazaar assembles photographers, artists, designers and writers to deliver a "sophisticated" perspective into the world of fashion, beauty and popular culture on a monthly basis. Up till June 2012 the circulation total was 734,504.

When Harper’s Bazaar began publication, it was a weekly magazine catering to women in the middle and upper classes. It showcased fashion from Germany and Paris in a newspaper-design format. It was not until 1901 that Harper’s moved to a monthly issued magazine which it maintains today. Now Harper’s Bazaar is owned and operated by the Hearst Corporation in the U.S. and The National Magazine Company in the U.K. Hearst purchased the magazine in 1913. Harpers and Brothers founded the magazine. This company also gave birth to Harper’s Magazine and HarperCollins Publishing.

Since it  is Published by Hearst co-operation Its major interests include 15 daily and 36 weekly newspapers and more than 300 magazines worldwide, including Harper's Bazaar, Cosmopolitan, Esquire, Elle, and O, The Oprah Magazine; 29 television stations through Hearst Television, Inc., which reach a combined 18% of U.S. viewers; ownership in leading cable networks, including A+E Networks, and ESPN Inc.; as well as business publishing, digital distribution, television production, newspaper features distribution, and real estate ventures.

 These Magazine is published in 31 country.

. Australia  





 .Czech Republic




 .Hong Kong





 .South Korea












 .United Arab Emirates

 .United States of America

 .United Kingdom



Harper’s Bazaar Indian edition ;

Harper's Bazaar India is the 29th international edition of the magazine. The magazine is published by Lifestyle Group, India Today, the Indian publishing partner of Hearst Magazines International, a unit of Hearst Corporation. Lifestyle Group publishes two other Hearst magazines in India - Cosmopolitan and Good Housekeeping. The magazine is based in New Delhi, with a fashion and beauty team working out of Mumbai.

The price for a single issue of these Magazine Rs-149.00

3 Months subscription – RS 249.00

6 Months- RS 599.00

12 Months-RS 899.00


Apart from advertisements and branding these magazine also organize fashion shows, summer fashion presentation and other  celebrations programs. A page called ‘The Buzz’  is available at their website  for certain events and exhibitions information that is accessible through online subscription and application.
(For more information go to Harper's Bazaar official website)


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